Catalog Design 101: Designing Your Most Successful Catalog Yet

Developing a strong catalog is one of the most important things you can do as a new supplier.

asi catalog design 101


In fact, the design and layout of your catalog can be a major factor in your company’s success in this industry.

Focus on your most valuable real estate. Understanding what pages your reader will focus on can help you determine where to highlight your most important products. You can also highlight special deals within bursts on your catalog pages.



Aim to make a visual impact on these key areas:

  • Front cover
  • Back cover
  • Inside front cover
  • Inside back cover
  • Centerfold (in a saddle-stitched catalog)

3 Simple Tips:

1. Make your catalog flow. Make it easy for your reader to navigate your catalog (this will help increase your sales). These elements will help your catalog flow better: table of contents, products index, page callouts and product organization (for example, most expensive to least expensive, or good, better and best).

2. Build a clean design. By designing your catalog in a visually pleasing way, you’ll keep your reader interested – and you’ll get more page views. For example, use your headlines creatively to highlight product benefits, not features. Focus on “hero products” – meaning you should spotlight at least one product per page, rather than giving them all equal weight. Don’t oversell: uncluttered pages are better.

3. Include a call-to-action. At any point in the catalog, a reader may decide to purchase, so make it easy! On every catalog page, include a tagline, footer or burst that instructs the buyer to contact their distributor with any questions; the order form and telephone number in your catalog should also point to the distributor.

Tips for creating an online catalog:

The online catalog page should fit into standard laptop resolution of 1024 x 768; this keeps the page from being cropped out of view. Include clear links or tags, so customers can jump easily to different sections of the catalog. A supplier should connect print and online catalogs for customers by linking the catalog cover page, table of contents and index. There are a few features that make a customer want to visit and use a supplier’s online catalog:

  • A zoom function so distributors can get a closer look.
  • Ability to order directly from your online catalogs.
  • Video and audio product demos that link to your website.
  • A simple order form available in print and online.
  • Email and forward links to encourage sharing.


★ Bonus Content: Download the Catalog Doctor Questionnaire before designing your next catalog

⇩ Download this article: Chapter 10 -- Designing Your Most Successful Catalog Yet


⇨ Next Chapter: Chapter 11 -- Email Marketing 101

Chapter 10 -- Designing Your Most Successful Catalog Yet