Email Marketing 101: Why Email Marketing is Great!

Effective marketing is all about reaching the right audience.

Email is one of the most effective ways of promoting your company, products, special offers and brand.

In fact, 57% of our suppliers say they expect to increase email marketing in 2014 (Source: Counselor® State of the Industry).

Top suppliers have reported email as the #1 online vehicle to reach prospects and clients.

66% of consumers have made a purchase online as a result of an email marketing message (Source: Direct Marketing Association).

 

Why We Love Email Marketing:

  • Relatively inexpensive
  • Easy to implement
  • Measures response
  • Keeps you connected
  • Quickly delivers information and special offers
  • Ability to plan in advance

Why Makes Email Marketing Difficult:

  • List acquisition and maintenance is time consuming.
  • It’s easy to just send a general blast; targeting the right audience at the right time is harder.
  • Examining results and knowing what to do with them requires research and lots of testing. It’s easy to overlook optimizing your email to improve results.

 

⇨ Next Chapter: Chapter 12 -- Tips for Writing and Perfecting Email Subject Lines

Chapter 11 -- Email Marketing 101