Four Tactics to Take Market Share in 2015

What are the 4 Tactics to Take Market Share in 2015?

Marketing techniques are constantly and evolving and consumers are no longer swayed by outdated marketing methods. This means marketers have to stay on top of every technique and trend to continue growing their company’s success.

Content Marketing. Produce and circulate relevant content to attract, acquire, and engage a clearly defined target audience – with the objective of driving profitable customer action.

Channel Marketing. Directing marketing campaigns through different distribution channels (such as print, email, online, social media, and other viable channels).

Social Media Marketing. Marketing through social channels in order to increase website traffic and attention to social media sites.

Referral Programs. Organized marketing efforts designed to reward and encourage loyal buying behavior.

 

Change Up Your Marketing DNA.

Create Authority with content marketing
Create Conversions with channel and multi-channel marketing
Create Conversations with social media marketing
Create Relationships with a loyalty program

 

Don't Make These Mistakes:

  • Not putting enough work in. You get out what you put in. Create good products, market your products, network and build relationships.
  • Thinking marketing is just about advertising. Marketing is so much more than just advertising. Its more than just a logo and a tagline, it is part of your company’s overall strategy. What do you want your company, product and business to do?
  • Leaving marketing to the marketing people. Companies who place do not consider marketing as a part of a larger company initiative lack complete buy-in. When marketing lacks company buy-in, it will not get the full support it needs to make an impact.
  • Marketing and forgetting it. The “set it and forget it” approach doesn’t work. Create, analyze and adjust.

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What is Marketing?

Channel Marketing

What is Content Marketing?

Social Media Marketing

Brand Loyalty