Media Statistics (ROI) Report

ROI: Data that Works for You

roi report

What is an ROI Report?

ROI stands for "Return on Investment," and it is a measurement of how you stand in the competitive market. Analytics are brought to life in an easy-to-read, monthly report containing stats on your current ASI® advertising efforts, including click-through rates, reader survey card results, views and leads. Your sales representative will send you a monthy email with the subject “Your ASI Media Statistics Enclosed.” Inside, you’ll find a snapshot of your ROI report along with a link that gives you free access to your complete report.

Why should you use it? 

  • Know the impact of your marketing dollars and exactly where you rank in the marketplace.
  • Maximize the results of your advertising so you can strategize better and make smarter marketing decisions.

How can you use it?

  • Monitor the competition with monthly and year-to-date comparison tools.
  • Improve results by adjusting current campaigns.
  • Generate more sales by reducing or eliminating advertising down-time.
  • Stop guessing and uncover exactly where your leads are coming from!

Suppliers can view different sections of their report by using the navigation tools:

  • ESP® Detail Traffic measures interest in your products and tracks how often distributors are looking at your products and showing them to end-buyers.
  • Top 5 Products Chart measures the performance of a supplier's top five products and tracks how often distributors are looking at these products and showing them to end-buyers.
  • Monthy/YTD ESP Rank is an overview of how you compare to other suppliers in your category. 
  • Daily Report is real-time reporting on your Pay for Placement (PFP) ads. PFP is the most affordable way to reach distributors in your category. Learn more about PFP in our article, "Top 5 Reasons Pay for Placement Works" or visit the ESP product page.
  • Print Advertising calculates the number of leads a supplier has from advertising. 
  • Ad Rank shows where a supplier stands among the competition. Suppliers should look for [Variable Rank in ESP].
  • Editorial Mention reports on any free editorial received in one of ASI's publications. Make sure you receive a copy of these articles for your public relations efforts!

For more information, check out the ROI Report product page, speak with an advisor by phone at (800) 546-1365 or email ESPAdvertising@asicentral.com.

 

 Next Chapter: Chapter 3 -- Connect Credit Information

Chapter 2 -- Media Statistics (ROI) Report